Full Job Description
Position: Digital Content Strategist
Location: Duluth, Minnesota
Company: Amazon
Amazon, a global leader in eCommerce and technology, is looking for an innovative, proactive, and strategic Digital Content Strategist to join our dynamic team in Duluth, Minnesota. In this role, you will lead the charge in creating engaging digital content that resonates with our audiences while maximizing our brand's reach and engagement across multiple platforms.
Why Join Amazon?
At Amazon, we are committed to fostering an environment that encourages innovation and creativity. Our Duluth office is a vibrant space where employees collaborate to deliver groundbreaking ideas that enhance our customers' experiences. We provide:
- A culture that promotes diversity and inclusion.
- Competitive salary and comprehensive benefits package.
- Opportunities for growth and advancement.
- A chance to be part of a team that reshapes the landscape of eCommerce.
Your Role as a Digital Content Strategist
As our Digital Content Strategist, you will play a pivotal role in defining our digital content strategy. You will collaborate closely with marketing, design, and product teams to develop cohesive content that aligns with our brand objectives. Your aim will be to drive engagement, enhance customer experience, and increase brand loyalty through exceptional and relevant content.
Key Responsibilities:
- Develop and implement a comprehensive digital content strategy that supports marketing goals while enhancing user experience.
- Create, curate, and manage engaging content across diverse platforms, including our website, social media channels, and email newsletters.
- Analyze web traffic and user engagement metrics to optimize content and enhance retention rates.
- Collaborate with design and marketing teams to produce high-quality visual and written content that aligns with our brand voice.
- Conduct market research to identify trends, and maintain competitive awareness in content strategies.
- Utilize SEO best practices to optimize content for search engine ranking and visibility.
- Establish clear performance indicators to measure content effectiveness and report on these metrics to stakeholders.
- Stay updated on industry trends and emerging technologies to enhance the overall digital content strategy.
- Manage a content calendar to ensure timely publication and consistency across all platforms.
- Lead brainstorming sessions to generate innovative content ideas and concepts.
Your Qualifications:
The ideal candidate for the Digital Content Strategist position will have a mix of creativity, strategic thinking, and analytical skills:
- Bachelor's degree in Marketing, Communications, or a related field.
- A minimum of 3-5 years of experience in a digital content strategy role or similar.
- Proven track record of developing successful content strategies that drive traffic and engagement.
- Strong understanding of SEO, content marketing, and social media strategies.
- Excellent writing, editing, and communication skills.
- Ability to analyze and interpret data to make informed decisions.
- Experience working with content management systems (CMS) and analytics tools.
- A portfolio that exemplifies previous content strategies and campaigns you've devised and executed.
- Creativity and a passion for storytelling.
- Strong project management skills and the ability to meet tight deadlines.
The Environment
Our Duluth office reflects the spirit of this beautiful region, combining modern technology with natural beauty. Enjoy a collaborative atmosphere where every team member's voice is valued. Amazon embraces a flexible working approach, allowing for hybrid remote work to balance your professional and personal life effectively.
Life in Duluth
Duluth, Minnesota, is known for its stunning scenery, friendly community, and vibrant culture. Nestled by Lake Superior, Duluth offers year-round outdoor activities for explorers and a rich arts scene for culture enthusiasts. Whether you enjoy sailing on the lake, hiking in the nearby North Shore, or visiting local galleries and theaters, you will find that Duluth is a fantastic place to live and work.
Ready to Make an Impact?
If you are ready to take the next step in your career as a Digital Content Strategist and make a significant impact at Amazon, we would love to hear from you! Bring your passion, creativity, and strategic thinking to our team in Duluth, and help us shape the future of digital content.
How to Apply
To apply for the Digital Content Strategist position, please submit your resume and a cover letter detailing your relevant experience and why you would be a great fit for Amazon. We are looking for innovative thinkers who are excited about helping customers through compelling and strategic digital content.
Join us at Amazon, where your efforts will shape the way millions of our customers connect with our brand every day! Apply now!